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RSM Free Marketing Audit
Is Your Online Presence Costing You Clients?
This free 5-minute audit scores your website, visibility, social media, reviews, and lead capture system across 15 questions — and shows you exactly where local clients are falling through the cracks. You'll get your personalized score instantly.
What's your first name?
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What's your best email?
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What type of business do you run?
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Let's start with your website.
Does your website clearly explain what you do and who you help within the first 5 seconds?
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Does your website clearly explain what you do and who you help within the first 5 seconds?
A
Yes, it's crystal clear
B
Somewhat, but it could be clearer
C
I'm not sure
D
No, it's pretty confusing
Does your website have a clear, specific call to action on the homepage?
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Does your website have a clear, specific call to action on the homepage?
A
Yes, one clear CTA
B
There are multiple CTAs but no clear focus
C
Not really — visitors don't know what to do next
How does your website look and perform on a mobile phone?
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How does your website look and perform on a mobile phone?
A
It looks great and loads fast
B
It works but doesn't look great
C
It's hard to use on mobile
D
I honestly don't know
Does your website include trust signals?
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Does your website include trust signals?
A
Yes, multiple trust signals
B
Just one or two
C
No trust signals
When did you last update your website content?
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When did you last update your website content?
A
Within the last 3 months
B
3–12 months ago
C
Over a year ago
D
I don't have a website / I don't know
Now let's look at how easily people can find you.
If someone Googled your type of business + your city right now, would you appear on the first page?
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If someone Googled your type of business + your city right now, would you appear on the first page?
A
Yes, I show up in the top 3 results
B
I show up somewhere on the first page
C
I'm on page 2 or beyond
D
I have no idea
Is your Google Business Profile (formerly Google My Business) fully set up and active?
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Is your Google Business Profile (formerly Google My Business) fully set up and active?
A
Yes — complete with photos, hours, description, and regular posts
B
It exists but it's incomplete
C
I've never set it up
Is your business name, address, and phone number (NAP) consistent across all online directories?
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Is your business name, address, and phone number (NAP) consistent across all online directories?
A
Yes, all consistent
B
Mostly, but a few are outdated
C
No, they're all over the place
D
I don't know
Let's check your social media and content presence.
How consistently do you post on social media?
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How consistently do you post on social media?
A
3+ times per week
B
1–2 times per week
C
A few times a month
D
Rarely or never
Does your social media content give potential clients a reason to trust and choose you?
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Does your social media content give potential clients a reason to trust and choose you?
A
Yes, it builds real trust and shows results
B
Sometimes, but it's pretty random
C
Mostly promotional posts
D
I don't really post
Do you have a content strategy, posting schedule, or any system for staying consistent online?
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Do you have a content strategy, posting schedule, or any system for staying consistent online?
A
Yes, a clear system I actually follow
B
A loose plan but not always consistent
C
No, I post whenever I remember
Now, let's talk about your reputation online.
How many Google reviews does your business currently have?
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How many Google reviews does your business currently have?
A
50+ reviews
B
20–49 reviews
C
5–19 reviews
D
Fewer than 5 reviews
E
No reviews / no Google listing
Do you have a system for actively asking happy clients for reviews?
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Do you have a system for actively asking happy clients for reviews?
A
Yes, I ask every client and make it easy
B
I ask occasionally
C
I wait and hope they leave one
Finally, let's look at how you capture and convert leads.
When someone visits your website, is there a way for them to give you their contact info without calling you?
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When someone visits your website, is there a way for them to give you their contact info without calling you?
A
Yes, a clear and easy-to-use form or booking tool
B
There's a form but it's hard to find
C
No, only a phone number or email address
What happens when a potential client fills out your contact form or sends an inquiry?
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What happens when a potential client fills out your contact form or sends an inquiry?
A
They get an immediate automated response AND I follow up within 24 hours
B
I respond when I see it, usually within a day or two
C
I check it when I remember
D
I'm not sure what happens
Do you have any way of staying in touch with leads who weren't ready to buy yet?
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Do you have any way of staying in touch with leads who weren't ready to buy yet?
A
Yes, an active email list or follow-up system
B
I've been meaning to set this up
C
No, once they leave they're gone
Submit