Most marketing advice starts with what you should add. This starts with what you already have.

The audit scores the five things that decide whether a stranger becomes a client: your website, whether people can find you, your social presence, your reputation, and what happens after someone raises their hand. Each is worth 20 points. Together they're your score out of 100.

Here's what that number is actually for. Almost every business has one of those five quietly dragging the other four down — and it's rarely the one taking up your attention. Months go into content while the website it points at doesn't say what you do. Reviews sit uncollected while the ad budget grows. The score shows you the spread, so you stop guessing which thing to fix.

Five minutes. Sixteen multiple-choice questions, nothing to look up, nothing to prepare. Your score appears the moment you finish — no email needed to see it.

At the end you can choose to see the full breakdown: all five areas scored separately, and which one is costing you the most right now.